Inside the Gearbox Software office in Frisco. There is a staircase with a large video game character statue.

Why Choose Frisco

One of the fastest growing cities in America and considered by many to be the hottest market in North Texas, Frisco is committed to continuing its momentum by creating a business-friendly ecosystem supported by a strong infrastructure, low tax base, exceptional leadership and community partnerships, a ready and educated workforce and a high quality of life.

Frisco is a first choice for established corporations and start-ups looking to accelerate the growth of their business, relocate to a dynamic city or start a new enterprise with all the necessary assets for success. The Frisco talent pipeline offers strong partnerships with education and training programs through the University of North Texas, a Tier One Research University; Collin College, nationally recognized for their IT Center of Excellence and other education and training programs. Frisco proactively targets companies in these four key and emerging industries:

Inside an office, there are rows of employees sitting as desks looking at their computers. There are 16 tv screens at the front with various kinds of information on them
Aerial rendering of Frisco Station. There are shops, apartment buildings, and a parking garage.

Corporate Attraction

  • Fortune 500 and Fortune 1000

  • High Growth Gazelles

  • Global/National Headquarters

  • Regional Offices & Shared Service Centers

  • Financial & Professional Services

  • Healthcare/Life Sciences

  • Business of Sports

  • Logistics & Transportation

Frisco is home to corporate leaders, respected around the globe as leaders within their industry. Keurig Dr Pepper, Addus Homecare, Careington International, HCA Healthcare Center for Clinical Advancement, and Quality Custom Distribution are just a few companies that have selected Frisco to be their corporate home. 

Two men play a virtual reality game at the National Soccer Hall of Fame. They both wear headsets that go over their eyes and they hold remotes in each hand.
Mayor Cheyney speaks on stage at the front of an event.


  • Artificial Intelligence & Analytics

  • Augmented and Virtual Reality

  • Wearables & Embeddables

  • Health and Human Performance

  • BioTech, Nutraceuticals

  • Research & Development

  • Cyber Security

  • Computer Software & Hardware

  • Additives & Advanced Materials

An up and coming hub for IT, Frisco is now the hub for many innovative tech companies, including Magna5, a nationwide provider of managed IT, the North American offices of Redwood Software and the Abacus Group, serving the IT needs of alternative investment firms. Frisco is home to 200+ startups, as well as major employers like T-Mobile.

PGA of America executives and City of Frisco representatives gather for a photo with three large PGA trophies at the PGA of America golf course ground breaking ceremony.
Aerial shot of the Omni Frisco Hotel, Ford Center at The Star, and Tostito's Plaza.

Business of Sports

  • Professional Sports & Support Services

  • Corporate Operations

  • Governing Bodies

  • Sports Tech

  • R&D/Test Hub

  • Apparel & Equipment

  • Wellness Products & Services

  • Fan Experience & Hospitality

Frisco is a home to eight professional and collegiate sports organizations and four pro sports venues. As a leader in the Business of Sports, it's easy to see why sports dynasties such as the Dallas Cowboys, the Dallas Cowboys Cheerleaders, the Dallas Stars and FC Dallas call Frisco home. As part of a public-private partnership, in 2022, Frisco welcomed PGA of America to a brand new, 600-acre mixed-use development with an initial investment of more than half a billion dollars. 

A man plays video games on his computer on a stage at a gaming event.
A man works on his computer at Gearbox Software

Gaming & Media

  • eSports

  • Management Platforms

  • Video Game Development

  • In-Gaming Experiences

  • Suppliers/Vendors

  • Betting Technologies

  • New Media/Digital Media

The GameStop Performance Center in Frisco is the headquarters of Complexity Gaming, the recognized global leader in modern eSports. In addition, Frisco is home to Stadia Ventures and Scoreboard Ventures, two of the top sports tech accelerator companies/venture capital firms launching innovative sports start-ups. 

Frisco has room for companies of all sizes to grow and reach their full potential, from Class A build-to-suit offices and developments to global distribution and retail/restaurant-ready commercial spaces.

Four men wearing matching blue shirts play video games on their individual computers. They wear matching black and red headsets.
Six lab workers gather for a photo in the lab at ID Life. They wear lab coats and hair nets.
A woman is congratulated on stage for an award at Code Launch.
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Jason Ford
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