Two people stand in the grass taking a selfie in the Texas Sculpture Garden located in Hall Park.

Lifestyle & Entertainment 

Frisco is a modern metropolitan city at the top of its game, leading the way in population growth, business innovation, and an extraordinary quality of life, attracting a diversity of businesses and their highly skilled workers and families from across the country.

Frisco provides a lifestyle that is affordable with a host of quality amenities. It’s where you can explore all that life has to offer and still find something new to surprise you – including professional sports and an abundance of recreational opportunities, unique dining and retail experiences, and a tapestry of arts and entertainment. Frisco is culturally diverse and offers multiple cultural celebrations throughout the year.

A group of 11 people pose outdoors for a picture in front of a building with a rainbow balloon arch.
A group of people dancing indoors. They wear colorful clothing. This is part of a Diwali celebration.
A small boy rides a miniature car indoors at KidZania.


Named “Sports City USA,” Frisco is home to a wealth of major and minor league sport franchises and organizations, from The Dallas Cowboys to the NHL’s Dallas Stars and Major League Soccer club, FC Dallas. Their world-class headquarters and complexes, including The Star and Ford Center, Comerica Center, and Toyota Stadium, are an integral part of Frisco and give back to our community in many ways, particularly in supporting student athletes.

And Frisco's newest addition, the PGA of America's $600-million corporate headquarters and championship resort, will transform the City into “The Silicon Valley of Golf,” as stated by Seth Waugh, CEO, PGA of America. The new headquarters, currently under construction, includes two 18-hole championship courses, an Omni resort, and mixed-use retail space.                                                                                                                        

A soccer player performs a corner kick at Toyota Stadium.
A Frisco RoughRiders batter is up to bat. The crowd of full seats is in the background.
A wise shot of a high school football game happening inside Ford Center at The Star.


For those who love the great outdoors and recreational activities, Frisco offers 49 neighborhood and community parks, natural areas, sport complexes, and mixed-use trails accommodate a wide variety of activities (basketball, tennis, volleyball, disc golf, skateboarding, biking, and hiking).

Frisco’s 100,000-square-foot public Athletic Center (weights, gymnasium, and racquetball courts) is a one-stop for wellness and fitness and includes an indoor/outdoor aquatic center and water park. 

Designed to integrate into the natural beauty, trails, and parkland, The Grove at Frisco Commons is a contemporary 30,000-square-foot adult activity center that provides a welcoming and safe environment for active adults aged 50+. The center features a 250-seat multipurpose space for classes and events, dedicated rooms for social activities and crafts, and aerobic/fitness spaces, as well as a relaxing courtyard just steps away from the beauty of the surrounding parkland.

Two small children run through a field.
Two adult cyclists standing on a paved path with their bicycles.
A child poses at a pond with his fishing reel.
Entertainment Scene

Frisco’s entertainment scene is exciting and vibrant, with live performances, community theater, art galleries, music and cultural festivals, and concerts, as well as a rich nightlife filled with a diversity of cuisines to satisfy any foodie, along with live music venues, brew pubs, and coffee houses.

Learn More at Visit Frisco
A crowd sitting at tables enjoys outdoor live music at the Frisco Rail Yard.

Arts and Culture

Frisco boasts a thriving arts and cultural scene filled with museums, music, theater, and dance. Area museums cover a range of interests, from vintage farming techniques to videogames. Music can be found everywhere from small clubs to major venues, such as The Ford Center at The Star.

Frisco Arts is a community organization focused on championing the arts in Frisco and is great resource for the latest news and events related to the arts community.

Theatre Frisco stages classic and contemporary theatrical performances, while the North Texas Performing Arts develops opportunities for Frisco’s youth to embrace the arts. Dance is big business in Frisco with numerous studios and troupes, including The Dallas Cowboy Cheerleaders, who make their headquarters here.

Inside an art gallery. There are paintings on the walls and on easels.
A girl against a striped wall pulls her beanie over her head and smiles.
A mural called


Frisco is also a major shopping destination. Enjoy a little retail therapy with great finds in premier fashion, luxury brands, home décor, furniture, and outlet stores, including Stonebriar Centre, Ikea, The Rail District & Frisco Square, The Centre at Preston Ridge, and The Shops at Starwood. Frisco also offers a fresh way to shop farm-to-table with its Saturday morning farmers’ markets.

Racks of clothes and handmade hats inside Flea Style.
The front of Stonebriar Mall including Barnes & Noble, The Cheesecake Factor and Nordstrom.
Join Our Culture of Unrivaled Performance.