Frisco, known as Sports City USA, is a dynamic, progressive, sports-driven city.

What makes Frisco Sports City USA?

Frisco earned its reputation as Sports City USA with a track record of world-class public-private partnerships that led to the Frisco-based headquarters of:

• PGA of America and Omni PGA Frisco Resort (Opened 2023)

• The Dallas Cowboys at the Ford Center (Opened 2016)

• FC Dallas at Toyota Stadium (Opened 2005) and the National Soccer Hall of Fame (2017)

• Dallas Stars and Texas Legends at Comerica Center (Opened 2003)

• Frisco RoughRiders – AA affiliate of the Texas Rangers – at Riders Field (Opened 2003)

Frisco has:

• 10+ professional/collegiate sports teams and organizations,

• 5 world-class sporting facilities

• 18x the national average of professional athletes

• One of the highest concentrations of professional practice, training and gaming facilities

• Ranked #1 Best Place to Raise an Athlete (Men's Journal, 2011)

• Multiple prestigious sports medicine and research centers, including a world-class concussion research and recovery facility

• Growing Sports Tech and eSports ecosystems

• Tier 1 Research University (UNT) with degrees in Sports Entertainment Management

• Existing Corporate Partnerships with Dallas Cowboys, Dallas Cowboys Cheerleaders, Dallas Mavericks, FC Dallas, the Dallas Sports Commission, and many more

• Major sports events and championships, including the WOGA Classic, USA Gymnastics Winter Cup, Nastia Liukin Cup, Elite Team Cup, Frisco Bowl, NCAA Division I Football Championship, Frisco College Baseball Classic and six major PGA Championships 2023-2032, Dallas Open

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