This year's Dallas Startup week will unfold in Frisco Sept. 10-14. Here's what to know:

Frisco will be an epicenter for discussions around the startup industry during the week of Sept. 10.

This year, Dallas Startup Week is heading to Sports City USA for the annual event that brings together area entrepreneurs, investors, industry professionals and students. The event includes a kickoff party, panel discussions, keynote speakers and more.

This year’s lineup of keynote speakers includes Hall of Fame Cowboys Quarterback Troy Aikman, rapper Chamillionaire, AOL Co-Founder Steve Case, Next Door Co-Founder Nirav Tolia and Buzzballz CEO Merrilee Kick.