This Texas City Is Having a Moment — and It's Home to Universal's Upcoming Theme Park

With news that Universal Parks & Resorts is planning its first theme park outside of Florida or California in Frisco, Texas, many people are planning their first visit to this booming Dallas suburb. Even before Universal announced its latest project, Frisco was already among the fastest-growing cities in the U.S., serving as a commuter city for professionals in the Dallas/Fort Worth metroplex. 

But the city’s small railroad-town charm (Frisco was named for an 1800s rail line), combined with some major coups in attracting various sporting institutions and tech startups over the past decade, give Frisco a distinctly trendy and fun-loving vibe.

Here’s a primer on what to do, where to stay, and where to eat when you visit Frisco, Texas. 

Things to Do in Frisco, Texas

Experience life as a Dallas Cowboy.

Frisco won the hearts of Dallas Cowboys fans in 2016 with its stunning 91-acre practice facility called The Star, complete with Ford Center, which is shared by the Cowboys as well as local high schools, who get the chance to compete on the same hallowed field. Outside Ford Center, you’ll see Tostitos Championship Plaza, a place for the public to gather for special outdoor events like concerts, football game watch parties, and more. 

Guided tours of The Star, which give you a peek behind the scenes of Cowboys life, include stops at Ford Center; the “War Room” where owner Jerry Jones presides on Draft Day; and displays dedicated to history-making moments such as Roger Staubach’s original 1975 “Hail Mary” pass to win a playoff game.

Shop and dine in the "$5 Billion Mile."

The Star is the crown jewel of what’s called the “$5 Billion Mile,” a development that includes shopping, restaurants, and hotels throughout Frisco, including Snowbird Cocktail Lounge & Kitchen for creative bites and drinks and The Glen & The Monarch, a locally owned seafood restaurant with a neighboring scotch and cigar bar.

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