Frisco sees 1,001% spike in year-over-year economic growth


Music awards, downtown events and sports have made their mark on Frisco’s economy, May data gathered by Visit Frisco shows.

“[Residents] may not see that difference themselves, but we know that through third-party research that it is having an impact on Frisco,” Visit Frisco Executive Director Marla Roe said in an interview with Community Impact.

Visit Frisco is the official destination marketing organization for the city. In May 2022, just over 2,780 visitors brought an estimated $1.03 million to the Frisco economy. In May 2023, that number shot up by 1,001% to $11.34 million thanks to nine times more visitors, the data shows.

Roe said one factor behind the increase in May was the multiple high-visibility events hosted in Frisco, such as the Academy of Country Music Awards and the 2023 KitchenAid Senior PGA Championship.

“It’s just a huge win for everybody, and these events are just the beginning,” said Christal Howard, interim co-president and CEO at the Frisco Chamber of Commerce, of the additional money brought in by the high-profile events.

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