Frisco: A Culture of Unrivaled Performance


Given its location in the Dallas-Fort Worth metroplex, Frisco has seen a steady stream of businesses and families relocating to the city, attracted by its enviable quality of life, world-class sports and leisure facilities, and an exceptionally business-friendly environment with ready access to a deep talent pool.

“Frisco is one of the fastest-growing cities in the U.S. In fact, we’ve been ranked No. 1 multiple times. Whether it is because of our prime location, safe and diverse community, or proactive business climate, companies from all over the world see value in being located in the city. We are not taking for granted any of the investments made here in Frisco,” said Harry Whalen, Frisco Economic Development Corp.’s Director of International Business Attraction.

Aside from assisting companies in making relocation as smooth as possible, Whalen said the Frisco EDC also goes out of its way to ensure that new investors are well-positioned for success and to help them make the right choices for their business. 

In the meantime, Frisco EDC Vice President Gloria Salinas singled out Frisco’s economic resilience as another reason corporations, big and small, are drawn to the city. 

“Frisco has been named as one of the most resilient and recession-proof cities in the United States. That only shows how strong and diverse our industries are,” Salinas said, adding the city’s pro-innovation and forward-thinking policies have convinced several companies from around the world, particularly Japan, to choose Frisco.

“Japan has been the Dallas-Fort Worth region’s No. 1 international market for the past 10 years and that relationship continues to grow today. We are excited about all the future possibilities with Japan, not just in terms of investment, but also in cultural exchange and other forms of partnership. We look forward to partnering with Japan in making both our economies stronger,” Salinas said.

Frisco is home to Toshiba Global Commerce Solution’s Innovation and Incubation Hub. Two other Japanese companies are expected to announce operations in Frisco soon.

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