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New State-of-the-Art Facilities will Brand Frisco as a Renowned Hub for Sports Medicine Innovation

New State-of-the-Art Facilities will Brand Frisco as a Renowned Hub for Sports Medicine Innovation

With the openings of Baylor Scott & White Sports Therapy and Research and the Center for Excellence in Sports Medicine at Texas Scottish Rite Hospital for Children on the horizon, Frisco is poised to become a leader in sports medicine innovation.

These facilities will expand Frisco’s sports brand beyond spectator sports and tourism to a reputation as a respected leader in the sports medicine field. The state-of-the-art clinics will attract professional, student and amateur athletes nationwide and potentially from around the globe who are seeking cutting-edge treatment.

Baylor Scott & White Sports Therapy and Research at The Star in Frisco is currently under construction, and will provide the same physicians, treatments and therapies to the public as it will to Dallas Cowboys players. The facility will focus on injury prevention, research and wellness for both professional and amateur athletes alike.

“Baylor Scott & White Sports Therapy & Research at The Star represents a first of its kind collaboration between an NFL team, a health system like Baylor Scott & White, and a school district (Frisco Independent School District) that is focusing on preventing injuries and promoting wellness for athletes of all levels,” said Jim Hinton, Chief Executive Officer for Baylor Scott & White.

With a focus on concussion prevention and a Brain Injury Program, Director of clinical services at Baylor Scott & White Sports Therapy at The Star, Dr. Adam Annaccone, has said that Frisco and the Dallas Cowboys have made Frisco “the safest place to compete in sports.” The facility is even providing a concussion specialist on the sidelines of every FISD game played at The Star.  “We’re proud to wear the label as ‘the best place to raise an athlete in the country,’ said Jeff Cheney, Mayor of Frisco. “But today, I’m even more proud to add a new label, which is ‘the safest place to raise an athlete.’”

Fusionetics technology will be integrated into the Sports Performance Program at Baylor Scott & White, which will help athletes decrease injury, optimize performance and enhance recovery. In addition to injury-related research, Baylor Scott & White will also house a Gatorade Sports Science Institute to focus on the effects of nutrition before and after exercise.

North of Baylor Scott & White at The Star, Texas Scottish Rite Hospital for Children is building a campus in Frisco that will include an ambulatory care center anchored by a Center for Excellence in Sports Medicine.

Because pediatric sports are increasingly competitive, with kids playing harder and more frequently than ever before, the sports medicine research at Scottish Rite will focus exclusively on children. Concussion research will be at the forefront, examining how to prevent and manage concussions, as well as reduce recovery time. A movement science center will evaluate patients’ performance post-treatment using 3D motion capture technology.

Both facilities are recruiting from Frisco’s highly skilled and highly educated workforce, including those with clinical backgrounds as well as IT experience who can work with the technologically advanced equipment.

The facilities represent professional opportunities for current Frisco residents, and they will likely result in relocations to Frisco as well.