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The Power of Partnership: Professional Sports in Frisco

The Power of Partnership: Professional Sports in Frisco

Thank you to everyone who joined the Frisco EDC on September 12 at the Dallas Business Journal’s Corridors of Opportunity event at The Ford Center at The Star. The event was the first opportunity for the greater North Texas business community to see the Dallas Cowboys’ brand new, indoor training facility, which is a first-of-its-kind public-private partnership with an NFL team, a municipality – the City of Frisco and a public school system – Frisco ISD.  
Held on the field to a sold-out crowd of more than 1,000 guests, panelists reflected on the economic impact of public-private partnership with professional sports in Frisco. Keynote speaker, Jerry Jones, owner and general manager of the Dallas Cowboys told the crowd, “Our partnership with Frisco fires us up.” 

Joe Trahan, sports anchor/reporter for WFAA-TV, moderated a panel on public-private partnership. The panel included owners and executives from the five professional sports franchises headquartered in Frisco: Stephen Jones, COO of the Dallas Cowboys; Jim Lites, president and CEO of the Dallas Stars; Donnie Nelson, owner of the Texas Legends; Chuck Greenberg, CEO of the Frisco RoughRiders and Dan Hunt, president of FC Dallas. Frisco’s city manager George Purefoy and Frisco ISD superintendent, Jeremy Lyon, also participated creating a robust discussion on the merits of public-private partnership. “Frisco is a relentless partner who always finds a way to yes," commented Jim Lites. 

Additionally, community insiders Frisco mayor, Maher Maso, and Craig Hall, chairman and founder of HALL Group, remarked on the importance of partnership to maximize value and enrich experiences for all parties.  Their comments on the city’s rapid commercial and residential growth included reflection on the Frisco EDC’s 25th anniversary year.  Hall, visionary and developer of Hall Park – the largest commercial office development in Frisco, told the audience, “There should be more Friscos.”  We agree, Mr. Hall; but we’re proud to be the original!
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