FC Dallas unveils plans for $39 million Toyota Stadium project including National Soccer Hall of Fame
MLS club teams with U.S. Soccer, City of Frisco and Frisco ISD on stadium project
FRISCO, Texas (Wednesday, Oct. 14, 2015) – FC Dallas, along with U.S. Soccer, Frisco Independent School District and the City of Frisco, unveiled plans today for a $39 million Toyota Stadium project featuring more than 100,000 square feet of renovated space, new locker rooms, premium seats, a private club and the National Soccer Hall of Fame Museum.
Renovations on the South end of Toyota Stadium facing Main Street will begin in early 2016 with a proposed completion date at the end of 2017. The complex project features multiple upgrades to the 10-year-old stadium, but has received national attention for the inclusion of the National Soccer Hall of Fame Museum. No other major national sports hall of fame museum is built into a stadium. The unprecedented endeavor is fitting for a stadium built by the late Lamar Hunt, who has been widely celebrated for his pioneering ways across American sports and is a member of 13 halls of fame. A 1982 inductee into the National Soccer Hall of Fame, Hunt received their Medal of Honor in 1999, making him one of only three individual recipients of the prestigious award in history. The honor was also granted to the 1991 Women’s National Team, which won the inaugural Women’s World Cup.
“My father Lamar loved this game and he chased his vision of growing soccer in the United States with the same determination he brought to professional football,” said FC Dallas President Dan Hunt. “He had a vision of what the beautiful game could be in America and he spent years watching games and persuading friends to join him. This is an incredible opportunity to not only honor his legacy, but all of those who came before him, those who stood beside him, and those in the future who will endeavor to grow the sport of Soccer in America. Our family is thrilled to bring the National Soccer Hall of Fame back to prominence here in Frisco, Texas, in the last stadium my father built.”
On the top level of the three-level renovation, the 24,000 square foot museum and event center will be home to U.S. Soccer hardware, including the Women’s World Cup, Gold Cup and Lamar Hunt U.S. Open Cup trophies, as well as Olympic medals and memorabilia from the historic U.S. win over England in the 1950 World Cup, among other memorabilia and trophies. Toyota Stadium will also become the permanent site for the annual National Soccer Hall of Fame induction ceremony.
Luxury, padded seating on the South end will be covered by a roof and include pre-game dining inside a private club featuring views into the player hallway and out to the field. Club members will also be able to watch postgame press conferences live through glass windows shared between the new press center and the private club.
The concourse level will feature a 7,000 square foot outdoor party deck with an outdoor bar, concession stands and a new team store. Upgraded HD video boards and a new sound system will improve fan experiences, while a new skyway connecting the West side suites to the premium amenities on the South end will make navigating the stadium simple.
New locker rooms with tunnels on each corner of the South end will be home to FC Dallas, as well as teams from Frisco I.S.D. and the NCAA FCS Championship teams. The locker rooms can be configured into four separate soccer dressing rooms or combined into two 100-person rooms for football.
“This is the beginning of the next chapter in our exemplary partnership with FC Dallas and the city. We are excited about what the stadium improvements will mean for Frisco ISD students and their families,” said Dr. Jeremy Lyon, superintendent of schools. “From the enhanced audio and video capabilities, to the locker room upgrades and new meeting spaces, the expansion will create more avenues and opportunities for our students. We value our partnerships and what these initiatives mean to the whole community.”
Detailed plans, as well as concept drawings, of the entire renovation can be viewed here. FC Dallas is taking reservations now for National Soccer Hall of Fame Club memberships, which will include private access to the new premium areas, food and beverage inclusions and a 20-event ticket package.
“Our partnerships with Frisco ISD, FC Dallas/Toyota Stadium, and now U.S. Soccer, are important to the City of Frisco for many reasons,” said Mayor Maher Maso. “Our community takes great pride in being home to these quality developments, which promote tourism, business development, fitness and even our city’s brand. Toyota Stadium and the National Soccer Hall of Fame Museum help us meet all these goals. The planned stadium improvements benefit our residents, students and visitors, whether they’re engaged in a school event, tournament, concert, attending a college football or professional soccer game. The Soccer Hall of Fame complements our growing collection of museums, expanding Frisco’s cultural offerings. Collectively, these partnerships enhance Frisco’s sustainability and quality of life.”
About FC Dallas
A member of Major League Soccer since its inception in 1996, FC Dallas is owned and operated by Hunt Sports Group. The professional team plays from March to November at Toyota Stadium in Frisco, Texas. One of the first soccer-specific stadiums built in the United States, the venue plays host to Major League Soccer matches, concerts, international soccer matches and high school football. The 145-acre Toyota Soccer Center also includes 17 regulation-sized, tournament-grade soccer fields and is also home to the organization’s nationally-renowned youth development system.