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Business Spotlight: Verona Villa

Business Spotlight: Verona Villa

Driving up the Dallas North Tollway to Frisco where construction meets opportunity, you will find a brand new venue that is ready to serve and inspire greatness for your next corporate meeting or life event.

Jason Young, owner of Verona Village, moved to Frisco from Los Angeles in 2004 as a buyer for Nordstrom; and after 17 years with the retail chain and seven moves, he found himself falling in love. 

“I loved living in Frisco and this community so I was looking for a reason to stay,” Young said.

That reason came in 2014 when Young saw a need for a type of venue where people could gather and celebrate with family, friends, and co-workers and to do it in an inspiring environment.

With a total square footage of 17,000 that includes two main event spaces of 3,200 sq. ft. each, a 7,500 sq. ft. patio, barrel tile roofs, wooden trusses and beams, gardens and eight custom-made chandeliers, Young is wanting to transport his guests into an Italian countryside.

 

“I had the desire to bring something beautiful to the city. Something the city could be proud of,” Young said.

 

With having little experience in starting such a project, Young essentially found a partner in charge of strategy for an accounting and consulting firm to conduct a feasibility study that pointed out the best places in the world where he could build his concept. After looking at what the determining factors would be for a business such as Verona Villa to be successful, it was narrowed down to Frisco and Dubai.

 “Frisco scored the highest in this evaluation in the nation when it came to demographics of the community, proximity to transportation to both DFW and Love Field airports, populations growth, corporate headquarters, local competition and home values,” Young stated.

Ultimately, being vice chairman for Visit Frisco Board allowed him to see the collaboration of the city and helped him decide to place the facility in Frisco. 

“Anytime there was a project, I was amazed at the focus of the city (of Frisco) to make it a success, from the city council and the mayor,” he said.  “Frisco also had the quality of life that I was wanting for my family.”

In placing a contract on the land just off Dallas Parkway only two months before the Dallas Cowboys announced their plans to move to Frisco, Young never felt insignificant.

“Jim Gandy, president of the Frisco Economic Development Corporation, made himself and his staff available to deal with any hurdle that came my way,” he expressed. “Their knowledge and support was invaluable and I felt just as important as the Cowboys,” he expressed.

With hotels in the area that can accommodate the same gatherings and celebrations, Young wants everyone to know that at Verona Villa it will be about your own customization and personalization.

“When you have your event here, you will own the space and there will be no other activities taking place,” he added.

Verona Villa has about 50 events on the books through 2018. From proms, weddings to bar mitzvahs, Young is especially proud to use his facility for special occasions.

“We did a hero wedding giveaway, and we will be providing a dream wedding for a couple of soldiers who met in Afghanistan while deployed,” Young said. “We will also be providing Verona Villa for the Frisco Family Services Gala in March, 2017,” he added.

Young believes that people are excited about Frisco as a destination and he wants to contribute to the continued success.

“I want to introduce people to the city of Frisco by having their events at Verona Villa; and hopefully these attendees will make a weekend out of it and stay and utilize our local businesses and hotels,” he said.

For more information on Verona Villa, you can visit their website at www.veronavilla.com or call 972-837-8034. You can also follow them on Instagram and Facebook. Search for Verona Villa.

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